Soaps are an everyday life product and are utilized in every household. To protect and present these items to the customers, attractive packaging is required. This is where the custom soap box enters the game. To securely upkeep soap products, these boxes have a strong build, thanks to durable materials. On top of that, they are powered with various customizations to ensure engagement as well as your market success.
However, if you are a new or already established brand that is looking for a way to exceed in the marketplace, this article offers a complete guide. Let’s take a gander.
1. Define Your Brand Identity
The first step in crafting any soap packaging is to define your purpose. You need to understand the needs of the buyers, their intent, your budget, as well as your product needs. One crucial thing in this regard is brand identity. It includes crafting unique custom soap boxes with logos having a distinct message. On top of that, you can add tailored colors and slogans. The main goal of creating disparate identities is to shine out your rivals and let your users find you among a mass of similar products.
While crafting your branding, keep in mind the following elements:
- Values: Find the core principles that your brand has, such as eco-friendly aspects or luxury packaging.
- Personality: Shape the look or the way you want the users to perceive you, such as minimalist or playful.
- Target Audience: Work on the type of people you are selling. The narrower your niche, the higher your sales will be.
- Unique Selling Points (USP): Define the USPs that differentiate you from other rivals.
2. Work on the Size and Dimensions
Once you have worked on the theoretical part, it’s time to move towards the practical phase. The first thing that you need to do here is to determine the shape and size that you want for your custom soap packaging. The best way to make a good guess is to find the form factor of your soap items and craft your boxes accordingly. If you are not sure about the right fit, contact an expert, as they can guide you through the process.
Regarding the shapes, the market is brimming with a wide range of forms for soap boxes. You can choose from the common ones, which are mentioned below:
- Kraft soap boxes;
- Cupcake soap boxes;
- Tuck end boxes,
- Cardboard boxes,
- Paperboard boxes,
- Sleeve boxes, etc.,
On the flip side, you can choose peculiar styles to add a funky touch. Examples include custom pyramid boxes or pillow boxes. However, you have to be picky in choosing an unorthodox box, as this selection can either make or break the user experience with your soap items. You could play with more options if your boxes are for children. By contrast, you have to research widely to find an optimum solution for the adults.
3. Select the Best Materials
Now that you have done most of the work in preparing your soap boxes, the next step is quite basic – all you need to do is find suitable materials for the soap packaging. The common options are listed below:
Cardboard
The ultimate choice for brands – cardboard is the way to go for brands. Made of paper pulp, this stock offers a plethora of perks. For starters, it is quite durable, thanks to its multi-play wall. Secondly, it is affordable and lets brands add their own designs without any issues. Its paper fibers render it a green nature.
Paperboard
Paperboard is preferred when you want to bypass the bulkiness of cardboard. Again, this stock is made of paper pulp but has more spaces between the paper fibers, which renders it a lightweight aspect. Compared to cardboard, it could be a bit costly but is much more valuable if you see it in the longer run, saving you shipping as well as inventory costs.
Kraft
Looking for a ubiquitous packaging solution? There you have Kraft. This material has become a go-to choice for brands these days, owing to its strong build and more tailoring options. To boot, it is also cheap and doesn’t compromise on any aspect while maintaining a strong core.
4. Design Your Custom Soap Box
Once all the resources are in the pipeline with a picture-perfect plan, let’s move toward the final step, which is obviously putting everything to the test and seeing the outputs. To design your custom boxes, you can leverage the following tech:
Printing
To make a dull box identifiable and more attractive, printing is utilized. It is used to transfer your theoretical design to the surface of the packaging. 2 run-of-the-mill options that brands prefer are mentioned below:
- Digital printing: It is employed when you have a small batch and are looking to get quick outputs. Digital printing produces bold and strong colors; however, they are not very durable. Hence, this type is preferred for most businesses for short-living packagings, such as thematic and event-based ones.
- Offset printing: This is a relatively costly option but gives accurate and long-lasting hues. If you have a large batch and are planning for the long term, opt for offset printing. The outputs are produced in CMYK and PMS color schemes, allowing you to choose a tone of your own choice.
Final Touches
The role of final touches is to make your design on the Custom Packaging boxes attractive for the users. Among various approaches, you can utilize the ones that best fit your brand as well as product needs. For instance, lamination should be your choice of the hour if you want to give a shiny look to your boxes. This involves the wrapping of a clear plastic sheet on the boxes, giving them durability against smudges and scratches.
Apart, you can go with coating. This type utilizes a special type of liquid to be coated on the packaging, which is dried under UV or heat. The coating is opted for by the brands that are interested in highlighting their branding.
5. Think About the Functional Features
This is an option step, and you should only consider it if you have a better understanding of the market or you are good at finances. Adding these extras to your soap boxes offers convenience to the users, showing that you care for them. The frequent options are inserts for a custom fit, QR codes for engagement, or soap boxes with windows to make them more attractive. You can also go with dividers if you are packing multiple items in one single box. The benefit of this packaging is that it will promote upselling, making users buy more than one soap.
6. Test the Final Product
Once you have conveyed your needs to the supplier, you can also request him to send you a prototype before working on the full project. A 3D or physical sample will let you know the final shape and outlook of the soap box. You can check the corners and core materials to gauge the strength of the boxes. Plus, you also need to verify that the branding elements are up to the mark and they are clearly resonating with your needs. Don’t forget to assess the tone, colors, design, as well as final touches to ensure that your packaging is ready to rock in the market.
If you are looking to find an answer to “How to create a soap box,” the best place to contact is Packaging Mania. With the help of our seasoned experts, we make sure to cater to all of your needs. On top of that, we also offer free design support so that you have your tailor-made custom soap boxes as you want. Place an order now to avail of the perks such as free shipping and up to 30% discounts.
